When SPG took on the Browning Bags and Packs product license, it was a real opportunity to take Browning's brand and visual language to the next level. These packs were more technical and feature rich than any product we had designed before, so we had a lot to work with. 

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The focus of the new graphics set was to communicate energy, movement, and technicality while staying true to Browning's roots as a hunting and outdoor brand. I had the opportunity to design and direct design for hangtags, trade show graphics, displays and photoshoots.