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Browning Heritage is a place we were able to take the standard Browning brand and help take it back to its roots. In the products as well as in the packaging, natural materials and a simplified color scheme are emphasized. It is geared toward the Browning customer during the other 80% of his life when he/she's not hunting.
I had the opportunity to design and direct the design for hangtags, packaging, products and photoshoots.
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