In 2015 SPG launched a new product category, Hand Tools. We purchased the Black Rhino tool brand, and got exclusive licenses with Mossy Oak and Realtree camo brands to design tools with their branding and camo patterns. Over the period of about 7 months, I lead our design team to create packages for over 600 individual tools.
This endeavor required an incredible amount of research, conceptualization and rework. Hand tools were not a product line that most of our design and development team had a working knowledge of. It was truly an occasion to raise to the challenge.