PILLOW KIT OF THE MONTH PROGRAM
Besides creating beautiful fabric, Riley Blake Designs offers their customers a wide variety of quilting project kits. This is the annual subscription kit we created for the year 2020. A buyer is invited to subscribe to the program, which gives them a kit for every month of the year. In this case, each kit provides the fabric and instructions to make a 16 inch decorative pillow cover.
For this project, I took lifestyle and product images of the finished pillows. I then created all of the marketing materials for our sales team to offer them to their customers. This included the box and packaging design, brochures, social media posts, emails and posters. Below you can see examples of how I was able to create a visual identity for this program and apply it across all of these different assets.