In 2015 the sales team at SPG decided that instead of showing different catalogs for each brand and category that that we offered product in, that it could make a more impactful presentation to combine them.

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This was the beginning of an interesting design challenge. Instead of representing each brand or category on its own merit, we would need to come up with a visual language that could unite them all under the SPG umbrella. At the tine, there were eight product categories and 10 individual brands. 

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The outcome was a 312 page volume. We used divider tabs to help navigate from brand to brand, and intro spreads that highlighted the features that each product category had to offer. 

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I lead a team of 3 designers in creating this catalog. It was a great experience that required me to learn how to coordinate many smaller moving parts of a large project and to create processes to reduce error and build uniformity. It also expanded my knowledge of the printing industry and its capabilities.